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Using five stories, we describe where customer experience (CX) actually starts and how to leverage the starting point. We explored the basics of creating a pleasant experience for customers in your small business and explained how and why CX is critical. Check Table of contents below:  From incantations to pizza, from daddy's little girl to the girl at the petrol station to babies' clothing, we explained practically what Customer experience should mean to a small business. It can be the game changer in 2021 and beyond.
 

Social Media for Small Business was focused on exploring the techniques for growing a small business organically using value content and sound practices on a Facebook Page and similar Social Media platforms.   From background statistics to the very basics, from giving value to get value to the TAT, from KLT to PAPAMES tips for going live, everything a small business owner needs to get moving with Social Media is covered.  

We started this session by describing the customer journey for a typical small business focused on consulting. Then we examined several FREE applications that we can use to deliver service to the customer. The issue is not the apps themselves but how to embrace digital transformation in delivering value.  For every touch point, we demonstrated how to use a free or almost free solution to meet the business need - Advertising, Customer data collection, book keeping, document management, collaboration, payments, and customer communication. 

Canva is a free online tool for creating compelling graphics and videos for marketing, publicity and other purposes. Anyone can create logos, fliers, banners and short videos for Social Media and even PDF versions for print.  In this video, we demonstrated how to create logos, fliers, and short videos using Canva and a few other free tools. The viewer will find that the quality of digital content produced on this platform is limited only by one's imagination. 

Everyone knows Microsoft PowerPoint is a presentation tool. But what if it can also meet you needs for minor graphic designs suited for Social Media?  In this training session we designed three key elements for Kwabena, a food delivery startup founder - a logo, a Facebook Page Banner and a Facebook Event flier.  Using PowerPoint, you can achieve a little more flexibility that some free online tools and still get great designs. Your creativity counts here but then, practice makes perfect.